What follows is a presentation given by Simon Sinek. In the video presentation he shares a simple, yet powerful model for inspirational leadership all starting with a golden circle and the question "Why?" He draws from examples which include the Wright brothers, and Apple computer among others.

Key points:

The golden circle is made up of three components:
1. why
2. how
3. what

* “people don’t buy what you do, they buy why you do it.”

* “if you talk about what you believe, you will attract those who believe what you believe.”

* people don’t show up for you (or your idea) they show up for themselves.

-What are some of the key things you picked up? Share your thoughts and feedback in the comments below.